Anyone could be forgiven for mistaking the hugely popular package tour resort town of Rethymnon for a sort of Cretan-inspired theme resort, but the best thing about the town is that its picturesque historic heart is actually genuine. The old town is just that, old, its winding alleys overhung with pretty wooden flower-bedecked balconies flaunt historic Venetian and Turkish architectural influences. Fortunately a recent mad spate of tourist development has left the old town untouched, so it can now delight the many snap-happy visitors and serve as a bustling venue for tavernas, restaurants and souvenir shops. To the east is one of Crete's longest sandy beaches, which has become the target of developers and is lined with apartment blocks and hotels. Excursions are easily made to Heraklion, Hania or the monastery of Arkadhi.