The resort of Port d'Alcudia is situated in the north of Mallorca at the top of a long curving bay with an endless white sandy beach. It is two miles (3km) south of the historical old town of Alcudia, from which it takes its name. The sprawling, purpose-built resort, together with its neighbour Playa de Muro, stretches for five miles (8km) either side of the coast road and is particularly popular with British, German and Scandinavian families. It has a fairly relaxed atmosphere; its spectacular beach is the major attraction, though it is also well placed for exploring the attractions around the north of the island.